Weronika Gorajczyk

I am a PhD candidate in the discipline of Social Communication and Media Studies. I hold a degree in Design as well as a Bachelor’s degree in Visual Design from the Faculty of Arts at the University of the Commission of National Education in Kraków (UKEN). I specialize in interdisciplinary design, encompassing print and digital graphic design, visual communication, UX/UI design, and product and interior design.

My research interests focus on social media, UX/UI design, color theory and psychology, and the design of digital learning environments, including microlearning. As part of my doctoral training, I conduct research on the role of visual design and digital interfaces in communication processes and learning experiences of Generation Z in microlearning digital environments.