Media and Journalism in the Age of Artificial Intelligence

This page presents the research project titled Media and Journalism in the Age of Artificial Intelligence, conducted within the Doctoral School of the University of the National Education Commission in Kraków (UKEN) in the years 2025–2029, funded by UKEN (PBSD, IDUB).

Media and Journalism in the Age of Artificial Intelligence

Subprojects

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  • A. Media Representation of the Middle East Conflict 2023–2025 (March 2025 – June 2028) – Prof. W.M. Kolasa & M.A. Milena Gajewska. Funding: PBSD Grant.
  • B. Media Representations and Communication Mechanisms Shaping Polish–Jewish and Polish–German Relations 2025–2026 (September 2025 – July 2026) – Prof. W.M. Kolasa & Prof. Michał Rogoż. Funding: IDUB Grant (Excellence Initiative – Research University).
  • C. Journalism in the Era of Generative Artificial Intelligence: State of the Art and Research Agenda (May–June 2026) – Prof. W.M. Kolasa & Prof. Michał Rogoż.
  • D. Effectiveness of Detecting AI-Generated Fake News and AI-Based Fact-Checking Tools (March 2026 – December 2027) – Prof. Michał Rogoż & M.A. Piotr Bukański (in cooperation with Prof. Władysław Marek Kolasa). Funding: PBSD Grant.
  • E. Visual Interfaces of Microlearning Apps: Communication Patterns in Generation Z (March 2026 – December 2027) – Prof. Renata Frączek & Weronika Gorajczyk, MA (PhD candidate), in collaboration with Prof. Władysław Marek Kolasa. Funding: PBSD Grant.

Within the projects, an analysis of communication patterns in social media (including TikTok, Instagram, Telegram, YouTube, X/Twitter, Facebook) will be conducted. Data will be collected in an ethical manner (API, 4Cat), exclusively from publicly available sources and institutional profiles, and will be properly secured. The aim of the research is a comprehensive analysis of media communication in the international sphere in the third decade of the 21st century. The study is conducted from the perspective of media and communication studies and includes the analysis of statements (text, images, multimedia). The data will be processed locally and will not be published online.

Additional information

Supplementary information, in particular the Privacy Policy, Terms of Service, and Data Deletion Instructions, is available at: https://szkola-doktorska.uken.krakow.pl/en/social-media-research-privacy-policy/ 

Main contractor

The principal investigator of the project is Prof. Władysław Marek Kolasa, affiliated with the University of the National Education Commission in Kraków, ul. Podchorążych 2/31C, 30-084 Kraków, Poland. Website: https://www.uken.krakow.pl/
His research specialization is media and communication studies. Contact: wladyslaw.kolasa@uken.krakow.pl

The research also involves other UKEN staff members and doctoral students of the UKEN Doctoral School listed at: https://szkola-doktorska.uken.krakow.pl/en/szkola-doktorska-up-krakow/doktoranci/

Contractors

Announcements

  • 2025-03-08 – The first version of the project website was published;
  • 2025-03-08 – The first version of the policy page was published.
  • 2025-04-21 – Data collection from X/Twitter (Project A, API/4cat) was completed, 2,055 records.
  • 2025-06-18 – Data collection from TikTok (Project A, 4cat) was completed, 108,452 records.
  • 2025-07-11 – Data collection from Instagram (Project A, 4cat) was completed, 45,460 records.
  • 2025-08-07 – Data collection from YouTube (Project A, API, YouTube Data Tools) was completed, 53,645 records.
  • 2025-08-09 – Data collection from Telegram (Project A, API/Teleom) was completed, 706,675 records.
  • 2025-09-13 to 2025-09-26 – Research stay at Moses Mendelssohn Zentrum für Europäisch-Jüdische Studien (MMZ), Universität Potsdam. Projects A and B.
  • 2025-09-15 – A paper was presented for Project A: The Complexities of Data Collection in the Mediasphere of Generation Z: The Case of the Israeli–Palestinian Conflict (2023–2025), Milena Gajewska, Władysław M. Kolasa // 13th EAIS Annual Conference on Israel Studies Navigating Dire Straits: Israeli Polity in the Times of Crises hosted by Moses Mendelssohn Center/University of Potsdam, 14–16 September 2025 – https://israelstudies.eu/annual-conferences/
  • 2025-09-13 to 2025-09-26 – Research stay at Moses Mendelssohn Zentrum für Europäisch-Jüdische Studien (MMZ), Universität Potsdam. Projects A and B
  • 2025-09-25 – Data collection for Project B was completed, 4,356 records.
  • 2025-10-15 to 2025-11-13 – Research stay at Universität Wien (Institut für Osteuropäische Geschichte and Centre for European Integration Research). Projects A and B
  • 2025-11-20 – A paper was presented for Project A: All Eyes on the Algorithm: Narratives of Conflict in Networked Worlds, Milena Gajewska, Władysław M. Kolasa // Digital Colonization and Epistemic Resistance, Digital Competences, and Media Education 4.0. University of the National Education Commission in Kraków – Media Research Center – https://badania-media.uken.krakow.pl/2025/11/14/cyfrowa-kolonizacja-a-opor-epistemiczny-kompetencje-cyfrowe-i-edukacja-medialna-4-0-program-miedzynarodowej-konferencji-naukowej/
  • 2025-11-21 – A paper was presented for Project D: Artificial Intelligence as a Tool and Actor of Digital Colonization. A Critical Analysis of Fact-checking Algorithms, Piotr Bukański // Digital Colonization and Epistemic Resistance, Digital Competences, and Media Education 4.0. University of the National Education Commission in Kraków – Media Research Center – https://badania-media.uken.krakow.pl/2025/11/14/cyfrowa-kolonizacja-a-opor-epistemiczny-kompetencje-cyfrowe-i-edukacja-medialna-4-0-program-miedzynarodowej-konferencji-naukowej/
  • 2026-03-05 – A paper was presented for Project A: Data Architecture and Web Scraping Techniques in the Analysis of Large, International Social Media Communication Datasets, Władysław Marek Kolasa & Milena Gajewska, WIAD 2026: Designing in Search of Meaning — Purpose, Experience and What Lies Between, organized on the occasion of World Information Architecture Day at Nicolaus Copernicus University in Toruń, 5–6 March 2026 – https://wiad.edu.pl/www/
  • 2025-06-16 – TikTok data were supplemented based on API (Project A), 8,402 records.
  • 2026-03-18 – Consultations were conducted with the Project D team members.
  • 2026-03-20 – Consultations were conducted with the Project E team members.
  • 2026-06-12 – A paper was presented for Project C: Media and Journalism in the Era of Generative Artificial Intelligence: State of Research and a Research Agenda, Władysław Marek Kolasa, Michał Rogoż & Milena Gajewska // “Quo Vadit Journalism in the AI Era” conference, organized by the Department of Media and Social Communication at Ignatianum University in Kraków, 12 June 2026 – https://ignatianum.edu.pl/konferencja-quo-vadit-dziennikarstwo-ery-ai
  • 2026-06-29 to 2026-07-03 – Władysław Marek Kolasa, Milena Gajewska, Weronika Gorajczyk, and Piotr Bukański participated in the Digital Methods Summer School and Data Sprint 2026 at the University of Amsterdam. They worked in an international team on the project AI Dreams of Russian Propaganda: A Visual AI Audit of the 2014 Crimea “Referendum” – https://www.digitalmethods.net/Dmi/SummerSchool2026
  • 2026-07-04 – A poster was presented: AI Dreams of Russian Propaganda: A Visual AI Audit of the 2014 Crimea “Referendum”, Serge Poliakoff, Julia Kling, Władysław M. Kolasa, Milena Gajewska, Weronika Gorajczyk, Piotr Bukański, Julia Puchkov, and Silvio Fernando // DMI Summer School, University of Amsterdam, Amsterdam, the Netherlands – https://surfdrive.surf.nl/s/weGcET7QnkjYYpG
  • 2026-08-07 – The data sprint report AI Dreams of Russian Propaganda was published, Serge Poliakoff, Julia Kling, Władysław M. Kolasa, Milena Gajewska, Weronika Gorajczyk, Piotr Bukański, Julia Puchkov, and Silvio Fernando // Digital Methods Summer School and Data Sprint 2026, University of Amsterdam – https://www.digitalmethods.net/Dmi/SummerSchool2026AIDreamsofRussianPropaganda

 

Update: 2026-08-21

 

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